Instagram Stories for Business eMagazine

Inhalt

1. Introductory
2. Instagram Stories by Numbers
3. How Instagram Stories can benefit your Business
4. Step by Step Guide on how to use Instagram Stories
5. Summary

Auszug

Since its launch back in 2010, Instagram has gained popularity rapidly becoming one of the fastest growing media sharing applications and social media platforms.

Instagram currently has more than 800 million monthly active users and 500 million daily active users. Among the numerous features that the platform offers is Instagram Stories.

Instagram unveiled Instagram Stories in August 2016. It is an intuitive Snap-chat-inspired feature that allows Instagram users to post ephemeral video and photo content temporarily.

The media content disappears after 24 hours. The temporary nature of Instagram Stories is an encouragement to users to post content as is rather than the conventional polished content.

This social media platform can provide numerous benefits and opportunities for businesses at all levels.

Given the popularity of Instagram, the rapid adoption and incorporation of Instagram Stories is not surprising. As of December 2017, the total number of daily active Instagram Stories users was more than 300 million. Snap chat, which is remarkably similar to the feature, has 173 million daily users.This makes Instagram Stories almost twice as big as Snapchat despite being relatively new.

This platform is growing at great speeds with more users joining it and using it regularly and more efficiently. If you are a business owner or

WHY THE NUMBERS MATTER FOR BUSINESS

Over 70 % of Instagram users have used the social media platform to look up a brand or business. manager, you should be leveraging the power of these numbers if you seek to stay competitive in today’s dynamic global market.

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