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Tinder Advertising For Business eMagazine

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In dem englischen eBook „Tinder Advertising For Business eMagazine“ lernst du, wie du Tinder perfekt als Werbefläche für dein Unternehmen nutzen kannst. Tinder ist die größte kommerzielle Mobile-Dating-App der Welt. Neben Dating ist also auch die Reichweite, die du für deine Werbung nutzen kannst Interessant.

 


Seitenzahl17 Artikelnummer 0002 Kategorien , Schlagwörter ,

Beschreibung

Inhalt

  1. Introductory
  2. How Massive is Tinder?
  3. Why the Massive Numbers Matter if you are a Marketer
  4. Benefits of Tinder Adverting on Facebook
  5. How Tinder Adverting on Facebook Works – A Step by Step Guide
  6. Summary

Auszug

After its launch in 2012, Tinder managed to become a raging phenomenon in the online dating arena; reporting over a billion “swipes” a day by the year 2014. But the Tinder app is not all about dating anymore – marketers are using the platform to advertise their brands and reach new market audiences.

User information on a Tinder profile consists of pictures and basic data pulled from Facebook, a link to the user’s Instagram and Spotify account, and a short bio unique to the dating platform.
The app is popular for its “swipe right” and “swipe left” features. These popular phrases represent a like and a dislike respectively.

But today, Tinder has graduated from being a world-famous social app to become a place where marketers can advertise their brands. Of note is the partnership the company has with Facebook; which has been forging advertising relationships with companies like Tinder over the past several years.

In fact, that is why today, Tinder advertisements constitute the second-largest income stream after premium subscriptions. And the results are beyond impressive. According to Facebook, ads served through Tinder are 7 times better than banner ads.

That is why the benefits of Tinder adverting on Facebook should be well-known to any serious marketer. With that in mind, here is a look at how big Tinder is as far as marketing goes, what this means for marketers, the upsides to Tinder adverting, and a guide on how to use Tinder adverting on Facebook.


 

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